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P & G'S Humiliating Advertisement Has Made All Chinese Advertisers Blush.

2008/5/23 15:59:00 33

P & G'S Humiliating Advertisement Has Made All Chinese Advertisers Blush.

It is said that P & G's new advertising in London.

 

In the anti CNN forum, there was a serious insult to the content of a P & G washing product that appeared only a month ago in London.

 

It is to publicize a new washing product, with a green ceramic cup on it, and then write it in a handwritten English.

 

GETS OUT STAINS MADY BY ALL THE TEAS IN CHINA.

 

You can remove tea stains on all porcelains.

 

Everyone knows that CHINA is both "porcelain" (all lowercase) and "China" (the first letter is capitalized and the other is lowercase).

 

In this advertisement, CHINA is all uppercase and the meaning of pun is coming out.

 

And this English can be understood as: it can clear all the stains in China.

 

So this advertisement of P & G can be listed as one of the strongest words in the world.

 

After a scandal of the holy fire, I am not surprised by the fact that Westerners are somewhat "acting" in this respect.

I think the advertisement of P & G is a challenge to advertisers in China, and how to use their wisdom to achieve business demands and maintain cultural dignity.

 

In addition, "GETS OUT STAINS MADY BY ALL THE TEAS IN CHINA" actually also represents the intention of Western companies demonize Chinese products, where we can smell that Chinese products are garbage, pollute, not environmental protection, and so on.

 

Of course, P & G may be able to identify the purpose of the advertisement, but it is obvious that all their reasons will be untenable:

 

1. if the English word "CHINA" does not mean the "Pun" of "China" and "porcelain", then the slogan "can remove all the porcelain stains" will become too small for the advertisements, and it will not become an advertising word, or become an advertisement that can match the multinational companies such as Procter & Gamble.

 

2., if this advertisement does not mean to insult China, then the meaning of the advertising launched by Procter & Gamble at this time in Europe is also very inadequate. We know that advertising is the carrier of the best information to catch current events. The phrase "can remove all stains from China" is "perfect" from the international situation for a month.

 

3. if Procter & Gamble insists that the advertisement is not insulting to China, why not use this sentence in Chinese products and write it in English can only prove that at least they understand that this sentence will be insulting to China and they are guilty.

 

4. perhaps none of the above points is enough to show that P & G is interested in advertising such a disgrace to Chinese content. But the 3 add up enough to show that the company used this pun in a rush to publicize their new products.

 

We look forward to P & G's explanation.

 

I am looking forward to the advertisers in China, so that they can be more educated and have more wisdom.

 

But we don't have to make a fuss about such a thing. They blacken us. We can also discredit them.

 

It is not too late for a gentleman to revenge for ten years.

 

But I do not advocate making people apologize. The Chinese only need to buy more domestic products and buy Procter and gamble products later.


 

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