"Shoes Capital" Jinjiang Casual Leather Shoes " Detachment "

Casual leather shoes "detachment" "suddenly rises"

Speaking of Jinjiang

This "detachment".

"This brand can be regarded as a representative.

As early as 2003, when sports shoes were all the rage, Fujian Huatai Shoe Plastic Co., Ltd. made a change, from sports shoes production to leather shoes production, and owned the independent brand - orentburg.

Zhu Chongyao, deputy general manager of the company, said that it seems right now that the choice made based on the future development trend of the sports shoes market is correct. "Once the manufacturers of sports shoes in Jinjiang are more competitive, the big market will eventually become saturated and the profit space will be compressed."

After more than ten years of development, from the acquisition of raw materials to production and sales, uenenburgh explored leather shoes production and integrated resources from Guangdong, Jinjiang and Shishi to form its own production system. "With the help of Guangdong's supply chain, it formed its own mass production line."

Zhu Chongyao said that with the continuous increase of market dispersion, Aaron Castle added a new line of production at the end of last year, and based on the fort of Jinjiang, it opened up its own leather shoes world.

Like Jinjiang, the brand of leisure shoes has been built in Jinjiang, and many high-end enterprises have been positioned in the middle and high-end enterprises. Chen Dali Lida Shoes Co., Ltd. started producing leather shoes 20 years ago, and now it has built its own brand.

。

Jinjiang Shun Chao (Fujian) Shoes Co., Ltd. also launched a new brand of online leisure shoes, "Bai Ni Lu", in 2013.

And soon, Jinjiang's Fengxiang Trade Co., Ltd.'s "blue Chi" brand will meet with you. The brand mainly sells high-end leather bags, leather belts and other leather products.

As the designer and head of the brand, Shi Aifeng has been immersed in leather products for more than ten years, and many years ago he made famous leather goods brands in France.

Introduction to Jinjiang.

Why does the hot spot of "sports shoes" raise the upsurge of leather products?

After more than ten years of exploration, a recreational ecosystem dominated by casual leather shoes has quietly formed in Jinjiang.

In Jinjiang, "

On the hot soil, why has the leather product boom started?

Chen Lin, the founder of Jinjiang's footwear industry, has been working in the footwear industry of Jinjiang for nearly 20 years. Now the tele's operation center is in Xiamen, and its design and production links are still in Jinjiang.

Chen Lin analyzed that after decades of development in Jinjiang's sports shoes industry, the oligopoly effect of a few leading bodies has made many small and medium sports brands difficult to survive. In addition, in recent years, foreign trade exports have been sluggish, forcing sports shoes enterprises to seek pformation. What's more, compared with the manufacturing process and technology of sports shoes, leather shoes and other leather products are relatively simple and have a single profit.

In addition to the above factors, Chen Lin also believes that the global leather products industry is still in a chaotic stage, the industry is immature, and the industry leading brands have not been formed, which provides a market gap for the new entrants. At the same time, due to the excessive labor cost in Guangdong, a large number of orders are pferred to Fujian, which also provides an opportunity for Jinjiang to develop leather products.

"In the 80s and 90s of last century, the technology of leather shoes and sports shoes in Jinjiang was not mature, and there was no obvious distinction in technology. It is relatively easy to enter the leather shoes industry."

Cai Jianxin, manager of Lida shoes industry, said, "all sports shoes and shoes are shoes, which have their own common ground, and Jinjiang is the base of sports shoes industry. It has rich shoe culture itself. It is advantageous to make leather shoes on such a basis."

Cai Jianxin told reporters that with the advantage of the sports shoes industry in Jinjiang, the production of leather shoes has certain resources. "Benefit from the shoe material market in Jinjiang, the materials needed to produce leather shoes, hardware buttons, shoelaces and other accessories have direct access channels."

Shi Ai Feng has his own unique view.

Although Guangdong has been the largest leather production base in the country, most of its leather materials come from Jinjiang. Jinjiang has its unique advantages in raw material supply.

In addition, a few years ago, a number of leather making enterprises in Jinjiang began to enter the leather products industry and create brand. In recent years, with the advent of the whole network era, more original sports shoes manufacturers have been pformed into leather products processing, and it has provided the possibility for more enterprises to create brand heat.

How to go from "sub unit" to "group army"

Although Jinjiang's casual leather shoes have already formed a certain scale, compared with Zhejiang, Wenzhou, Chongqing, Guangdong Dongguan and Sichuan Chengdu, and so on, there are still many challenges to the leather shoes industry cluster, which has formed a complete production system from raw materials, processing, sales and services.

"Local leather shoes enterprises do not match Wenzhou in terms of price, but they are inferior to Guangdong in quality. Production is not dominant. It is difficult to form a complete industrial chain in Jinjiang Shishi and other places."

Zhu Chongyao said that although Shishi has more leather shoes factories, there are many famous brands such as rich birds and wood woods, but one obvious phenomenon is that the ability of independent development is weak and famous brands are few.

"It can be said that the profit margins of the leather shoes industry have shrunk in recent years, which is related to the weakness of the overall market economy, and is also affected by the development of the electricity supplier."

Cai Jianxin said that under the new format,

The rise of traditional sales channels has led to a downward trend.

The problems faced by Jinjiang leather products also led Shi Aifeng to shift his brand production line to Guangdong.

"Although the leather industry chain in Jinjiang is slowly developing, it is still very weak compared with the industrial foundation of Guangdong for decades.

Simple, low-end products will not produce much problems in the Jinjiang area, but if they are located in the middle and high end, the choice to go to Guangdong is still the best choice for many enterprises.

Shi Aifeng believes that to make a good pair of leather shoes, not only must have good leather material, craft, but also have complete leather accessories and accessories.

"This year, Jinjiang has made a lot of sports shoes to pform shoes, and it is expected that there will be many new personalized brands next year."

Chen Lin boldly predicted.

Regarding whether Jinjiang can form a leather product industry in the future, Chen Lin said that Jinjiang has more opportunities than other regions. "On the one hand, Jinjiang is the main leather product supply base in the country, and there are large leather products suppliers such as Xingye leather and Feng an leather. On the other hand, Jinjiang's processing industry chain is strong enough to provide a strong supply chain base for the development of leather products industry."

Therefore, Shi Aifeng believes that the development of leather products industry in Guangdong will take a long time, whether it is the pfer of orders in Jinjiang, or the pformation of leather products processing industry by local enterprises, or the solid supply of raw materials.

In this process, how to make the extensive supply chain to the middle and high-end brand building, in addition to learning from the development mode of Guangdong, Jinjiang should combine its own experience in the sports shoe industry to upgrade and upgrade.