Blog Marketing: Quick Attack Tactics
Many enterprises are beginning to understand that blog is the fastest and most effective marketing tool, and tactical application has become the focus.
The most common way of blog marketing is to put trial products or product activities on the blog and inform consumers of their blog websites to attract consumers to discuss. For example, Nissan, a heavyweight new car Tiida, invites owners to share their driving experience, driving experience, driving test activities, photos of the team activities, etc., so that owners or potential consumers can interact with each other. The discussion on the blog can also be directly reflected in Nissan's reference.
Through this mechanism of referencing links, information can be pmitted across the blogs to a flat network, and the speed is fast. Referring to the figures quoted by the circular, enterprises can quickly learn from the quoted articles that consumers are most interested in what direction they are discussing.
Art of speed
Nike is regarded as the most successful marketing classic case of operation blog. The company has set up a blog called "speed art" (ArtofSpeed), which is composed of 15 groups of advertising creative teams scattered around the world, producing a series of videos with the theme of "speed art", and providing network downloads. Because this is the innovative way of blog marketing, it has attracted extensive media attention and reports, and has created tens of thousands of downloads. Unfortunately, the whole marketing project ended only 20 days later. Although the web page is still preserved, the video has not been downloaded.
The purpose of Nike blog marketing is clear: first, the idea of pursuing "speed art" is disseminated to the "opinion leaders" crowd, and then through these people to form oral communication. Despite the cut-off, Nike's blog marketing has created great results. In a short span of 20 days, "speed art" has created a wide range of topics in the blogosphere. Bloggers are running around and linking websites to their blogs. In the short run, the original "JustDoIt!" brand image has been integrated into the impression of sensibility and creativity, which has created a classic for blog marketing. Today, many people around the world are discussing this marketing case, and the time for Nike Ju to open up and download is too short.
From public relations, marketing to business, blog has more and more influence on business, and the combination of business and blog is getting deeper and deeper. Bloggers have gradually evolved a profitable mode from the sharing of spare time interests.
What is expected is that no matter where in the world, blogs will soon appear.
Spread method of blog marketing
The real trend to make blogs an unstoppable trend is to maximize the speed of linking and distributing networks.
The blogger's fever is the revolution of Moore's Law (Moore 'sLaw) combined with Metcalf's Law (Metcalfe' sLaw).
In the past, the two main factors that dominated the development of Internet were the Moore's law that doubled the speed of chips every 18 months, and drove the speed of data processing and data memory improved by technology products. With the popularity of broadband, the number of bloggers is increasing, and the speed and scale of information pmission, sharing and discussion among bloggers are increasing.
There is a technological innovation of perma link on the blog, which is the biggest reason for its amazing power.
In the past, Internet articles were published in one way. Even if they link other data, they are only at the end of the web site. But browsing blog can not only directly leave a message or comment, speed up the discussion between blogs, and blog can directly link to other blog articles in posting blog articles. Readers who browse the Internet can see the quoted article content in the new window as soon as they click, while they can see more other blog articles when they click and click, and they will be able to extend more information from an article.
When blogs link more articles, the wider the network between different blogs can connect with each other, the more they can pmit the ten or ten spread of one pass, and the quoted blogger also learns the number of times cited by his "citation notice".
This is the change that allows blogs to enlarge the speed and breadth of words and phrases in the real world by hundreds and thousands of times, and become new objects of enterprises' love and fear, forcing enterprises to change their rules.
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