Nike Refuses To Compete At Low Prices

2010/7/30 9:45:00 76

July 30th,

Peak

Sports (1968) in recent years actively signed a contract with NBA players to build its brand value. On Wednesday, 5 NBA spokesmen were invited to hold the opening ceremony of China bank in Beijing to display new sneakers.

The 5 players will visit 18 cities in the mainland in the next 1 months to publicize the group brand.

Xu Zhihua, chief executive officer of PEAK, pointed out that Chinese people love to watch basketball, especially NBA.

At the same time, the US has 3.6 pairs of sneakers per capita, but China has less than one person per capita, so the growth potential is enormous.

Xu Zhihua stressed that signing NBA spokesmen is to attract people to buy their brand products by raising brand grades. In fact, sales of leisure products are more than basketball products.

material

NIKE

Refuse to compete with the market at low prices

Market rumors that Nike (NIKE) will launch low-priced sneakers to attack the mainland's two or three tier cities, Xu Zhihua believes that if Nike changes

brand

Positioning is more harm than good, and it is unlikely that it will do so. Instead, it may launch individual styles.

He also stressed that Nike had lowered prices last year, but did not affect PEAK's sales.

At present, the price earnings ratio of PEAK is about 12 times that of Xu Zhihua. This is not the same as growth, and the actual p / E ratio should be 17 times to 18 times, or even 20 times.

At present, the proportion of group cities is 5%.

He called the group's growth rate faster than the market average of 15% to 20% per year.