The Autumn Clothing Of The Brand Clothing Special Cabinet Has Been On &Nbsp; The Price Rise Has Become A Conclusion.

Autumn has passed, the temperature still stays at about 30 degrees. However, the new autumn dress of the major shopping malls and clothing stores in Beijing has been placed in a more prominent position by businessmen. Meanwhile, the upcoming summer wear is also taking the opportunity to carry out the clearance discount war. Most brands have launched 50 percent off and 70 percent off.

A few days ago, the "China made news" reporter visited Beijing Xidan Joy City, Beijing Jun Tai Department store, Dongfang Xintiandi, Changan shopping mall, Shuang an shopping center, top quality discount and Yansha oatrice, some of these shopping malls have already had some brand clothing counters, and sales volume is different.

The new early autumn clothes that just appeared on the market are difficult to distinguish from summer wear if they are not carefully identified, because these styles of autumn wear continue the style of summer wear, the fabric is thin and the colors are very eye-catching, but the sleeves become seven point sleeves or long sleeves: the broken flower shirt, the lattice belt long shirt, the seven point sleeve or the long sleeve T-shirt and so on.

Jeans replaced shorts to become the early autumn endorsement: cone, straight tube, bell tube, each of the features.

Indeed, despite the autumn of August 7th, the temperature remained high.

At this time, autumn suits can be found in the major shopping malls, including knitted sweater, long sleeved sweater and so on. Besides, the special shop has launched the theme of "autumn" monopoly, and the "early autumn greeting" billboard has been placed before the Esprit counters in Changan shopping mall.

Changan, Beijing

According to a salesperson of Yansha outlets, the short cover is very practical. It is commonly used in summer and autumn. It can be worn with suspenders, or with suspenders or short sleeves, with jeans on the bottom, worn in the morning and evening, and then taken off when it is hot at noon.

However, there is no discount on clothing prices in early autumn.

Consumer choice

The change of hot weather has no effect on consumers' shopping mood.

Ms. Wang told China Daily News that "although it is still very hot, the weather is changeable, and who knows when it will be cold."

Now that the new products are on sale, buy a few pieces to go back, and you have to wear them during the season.

Consumers, Ms. Li, lamented to reporters: "in such a hot day, how did the mall start selling leather clothing? It looked hot, and now there was no discount on the autumn dress, unless there was a membership card or something.

But the summer wear is very discounted. I just saw a short sleeve and hit 70 percent off.

During the interview, reporters saw that most consumers still choose to discount summer wear rather than autumn clothes.

Some consumers say that buying summer clothing is mainly a discount, and that is why the weather is not suitable for buying autumn clothes.

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The reporter interviewed several shopping malls to understand that every year, the shopping mall will launch the autumn dress in August. From mid August to early September, the proportion of autumn clothes will be about 8.

And at this time approaching the National Day holiday, it is also a good store for consumers to buy goods during the golden season.

Therefore, even if the temperature does not drop, autumn clothes will still have to go up.

Every consumer has his own consumption concept and has their own choice, so the weather is not a problem.

Prices may increase.

According to the reporter, a recent news about the price of autumn clothes has been widely circulated, because cotton production has declined and demand has increased. Domestic cotton prices have skyrocketed 25% (two grade cotton as an example, now 17000 yuan / ton, and 14000 yuan / ton at the beginning of the year), so the price of autumn clothes can also rise this year.

A woman dress designer in Hangzhou is considering raising the price of some autumn pieces by 10% to 15%.

This person in charge said that since this year, the price of silk floss has increased by about 3, and the price of ordinary cotton yarn has increased by 1 yuan -2 yuan / meter.

The price of her brand clothing will probably increase this year.

But the person in charge also said that the market competition is fierce now, even if the raw materials go up, the clothing will not raise the price too high, otherwise consumers will buy other homes.