The Chinese Market Has Become Nike'S Largest Overseas Market.
September 8th, the Chinese men's basketball team arrived in New York recently. Nike The first international basketball Carnival co sponsored by the American Basketball Association. Charlie Danson, President of Nike brand, told reporters that at present, the Chinese market has accounted for 8% to 9% of Nike's global market share, becoming Nike's largest overseas market. market 。
Nike is planning for the future development of the two or three line cities in China, striving for the first sports in China.
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"The Chinese market now accounts for 8% to 9% of Nike's global sales and has become the largest market outside the United States.
In the next few years, we can expect greater development.
We have reason to believe that the Chinese market can achieve rapid and further expansion.
We are trying to make Nike the first sports brand in China, which not only refers to basketball, but also includes other world sports such as football, running and even football.
Mr Sen fully affirmed the current situation and prospects of the Chinese market.
For the next development plan in the Chinese market, she said she was trying to promote Nike products to China's two or three tier cities, so that more people could easily access Nike's products.
"Our goal is to continue to move forward in China and expand product marketing cities.
Nike products have been well promoted in the first tier cities such as Beijing, Shanghai and Guangzhou, and then extended to the two or three tier cities.
Through the way of distribution and partnership, the sales network of products will be expanded, and at the same time, the links with Chinese youth will be strengthened.
Danson believes that the Chinese market can promote the creativity and innovation of Nike products, and will also improve the innovation process made in China.
Danson's definition of the Chinese market is "dynamic" and "dynamic".
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