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Survey Shows That The Most Famous Brand In Garment Industry Is Robbed.

2010/10/13 18:41:00 126

Recently, from the intellectual property center of China University of Political Science and Law, the report on the brand repetition rate of famous enterprises released by the center (hereinafter referred to as the "report") shows that the apparel industry has the highest repetition rate of domestic brands with 83% brand repetition rate.

industry

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Echoing this, the apparel industry has also become the most competitive area of Internet web resources competition.

After enquiry through the web site system, we found that although the Qipai group registered the general website of "Qipai", the relevant web sites such as "Qipai group" and "Qipai men's clothing" were snatched, while the wireless websites such as "Qipai", "Qipai group" and "Qipai menswear" were also taken away by others. The "Qipai" wireless website was even grabbed for ten years.

The report shows that domestic single

Clothing brand

The highest number of repeat is "oasis", a total of 121 different enterprises and individuals use the brand, "red bean", "Goldlion", "three guns" and other well-known brands ranked the top ten.

And well-known brand keywords such as "Goldlion", "red bean", "three guns", "Giordano" and other wireless websites have been snatch away.

The No. 1 "oasis" web site is registered by a machine manufacturing company of the same name.

In response to this situation, Hu Gang, a well-known Internet lawyer, said that enterprises should take defensive brand protection strategies in a timely manner, so that products unlisted brands have been registered, and the protection of products unknown has been comprehensive, so as to avoid the loss of brand assets.

According to Hu Gang, "defensive brand protection strategy" is a popular brand planning and protection system in the world.

Enterprises should apply it to the protection of network brand assets in time.

From the beginning of the brand planning to the famous brand, we should adopt the defensive means such as general web address and wireless website to ensure the integrity, consistency and centralization of the brand.

enterprise

Win at the starting line.

"Defensive brand protection strategy, I would like to understand as a defensive counterattack strategy.

While protecting brand equity, we should let the network brand assets live and advance the layout of mobile internet marketing, which can be said to be "killing two birds with one stone."

Internet marketing expert Fan Feng said.