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Hidden Business Opportunities In The Wedding Shop

2010/10/16 15:34:00 75

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Wedding dress

To be the most beautiful bride is every girl's dream.

A few years ago, it was still a luxury to have a personal wedding dress. But with the improvement of living standard and the change of consumption concept, the wedding dress is beginning to enter the wardrobe of the young fashion crowd, and become the best witness of the best moments of life.

In the past, wedding dresses were considered luxury goods.

price

Relatively high, and influenced by traditional wedding customs and ideas, the wedding market is not very large, so quite a few new people choose to rent a wedding studio instead of buying it.

According to the survey, the bride born after 80s is generally willing to buy wedding dresses instead of renting them.

Therefore, the market of wedding dress will be changed from "renting" to "buying" in the future.

potential

Huge.

With the gradual popularization of the concept of "buying a piece of their own wedding dress" by new people, data show that, with each wedding dress of 500-1000 yuan plus ornaments and other related industries, only a hundred million yuan market will be formed from the bride.

You don't need to shop on the street, you can customize your wedding dress.

At present, some large wedding photo studios can customize wedding dresses, and large stores also have wedding dresses for sale, but the price is obviously higher.

Among them, high operating costs such as rent are important reasons.

The cost of business is greatly reduced and the price of wedding dress is naturally more competitive than that of other places.

In the 09 year, because of the meaning of "long and long", the phenomenon of getting married was obvious. Many brides were worried that they could not pick up the satisfactory wedding dress.

"The most expensive" is not necessarily the best, and "the most suitable" is the best! "Tailored" is a popular selling point of the wedding shop.

Every customer who buys the wedding dress can get the most suitable dress for his body and complexion.

Profit analysis of personalized wedding shop

According to the consumption level of different brides, the wedding dress can be divided into small family jade type (price 300-800 yuan), big family style (selling price 800-1500 yuan), luxurious Princess type (price 1500-3000 yuan).

From simplicity to fashion, styles can basically meet the different needs and preferences of new people.

In the past, the wedding market was mainly located in the studio and wedding dress rental shop.

Once the wedding dress enters the personal consumption market, consumers will pay more attention to the fabric, workmanship, brand and quality of wedding dress.

The bride's change in the concept of wedding dress will lead to the development of the whole wedding dress industry, including wedding dress production, design, sales, agency and other aspects of the revival.

A marketing expert pointed out that although more and more brides are eager to have their own wedding dresses, wedding photography shops are everywhere, but more fashionable and quality guaranteed wedding shops are hard to see.

Since there are more and more people willing to buy wedding dresses, there are few brands, styles and locations to choose from.

Why do you want to start a business, why not dig out the great potential contained in it? Can you provide the bride with one to one service and tailor-made wedding design shop?