The Trouble Of Old Age Is A Little Bit More Recently: Everyone Has Been Trial And Error For 4 Years.

Recently, there are a lot of troubles lately.

IPO delays, capital chain breakage, executives job hopping, being passed on

"4 years since the establishment of our customers, we are constantly trying to make mistakes. The adjustment must be a problem or a difficulty in some way."

This is the evaluation of every guest himself.

And when will the difficulties encountered by all guests come to an end?

Not just losses

"Electricity supplier losses should be viewed from a long-term perspective.

For fans, profit is not a problem at this stage.

Since the end of last year, B2C, a highly featured company, has become the focus of attention for a moment. This is not because Li Yuchun, Han Han, Wang Luodan and other celebrities are advertising.

Recently, it was reported that over the past 3 years, the loss of 250 million yuan has been made by Fan Cheng pin, and it will lose 600 million yuan in 2011.

A typical "order" in the 2011 fiscal year quoted by the media shows that the price of goods is 108 yuan, the cost of products is 71.5 yuan, the logistics cost is 14.5 yuan, the total cost of marketing is 26 yuan, the other operating costs are 23 yuan, and the total loss is 27 yuan.

According to the total number of odd orders for all customers in 2011, 17 million 976 thousand yuan, with a loss of 27 yuan for each order, made a loss of 485 million 352 thousand yuan.

"In fact, all passengers were flat in the third quarter of 2008, slightly profitable, and slightly profitable in May 2009, but slightly profitable in 2010 and spring, but we all have to give up. I think everyone should run faster."

The founder and CEO of VIC, said this year.

The loss of Internet companies in the development of "horse race" has always been a common phenomenon in the industry. At present, the development of mature video sites is also the case, such as Youku and potatoes that have been listed.

However, there are many other problems at present when the customers are losing money, and the delay of IPO is a focus.

Last October, it was reported that fan had submitted a prospectus to the US Securities and Exchange Commission and successfully held a IPO roadshow in Hongkong. If the plan remains unchanged, the listing will be released in November 12th.

Meanwhile, five investment banks, including Citigroup, Citigroup, Credit Suisse, Goldman Sachs and Morgan Stanley, have been appointed to handle US $1 billion trading in the US.

But everyone IPO finally died.

There is a point of view, mainly in the market environment and investors because of different valuation of the enterprise caused by differences.

Executive job hopping Jingdong

Just when the guest had not gone out of the shadow, he had a connection with Jingdong mall.

At the end of last year, Wu Sheng, vice president of one of the veterans of veterans, left.

Statistics show that Wu served as director of public relations, V+ and vice president of van guest.

At that time, there was a view that the resignation of Wu not only meant that the options of Vanke had vanished into thin air, but also implied that all customers were on the market.

At that time, there was further news that Wu could join the dark horse of the current electricity supplier Jingdong mall.

In January 5th, he was informed that Wu Sheng had gone to the Jingdong mall to work as a senior vice president and was responsible for public relations such as Jingdong.

At present, there are 28 members of VIC, including senior vice president, vice president and assistant president, of whom 1/3 are from the old team of the excellent team. These people have graduated from university to excellence, and now they have been in the van for almost 10 years, but no one has been lost. The top management team is actually relatively stable.

For executives change, fan related personnel said, "in the 4 years since the establishment of customers, we are constantly trying and making mistakes, which will inevitably be adjusted in trial and error.

Every guest will not be adjusted for no reason at all. It must be a guest who has problems or difficulties in some aspect.

But let the guest and Jingdong mall produce greater disputes is "Jingdong to buy customers" argument.

Since then, Jingdong and all customers have denied the takeover, but in the context of Wu's joining Jingdong, the two sides can see each other's evil.

What is interesting is that Liu Qiangdong, who is the head of Jingdong and Vic, met with Chen's Chinese economic man.

But the fate is different. In December 12th, "2011CCTV China economic year figures" announced, Liu Qiangdong was elected, Chen only received the nomination award.

The quarterly monitoring of China's B2C market in the third quarter of 2011, released by Analysys International, shows that in the third quarter of 2011, the scale of China's B2C market reached 62 billion 100 million yuan, an increase of 15%, an increase of 137% over the same period last year.

In terms of market share ranking, Jingdong ranked second in 13.3% place, and 1.2% in sixth.

"Customers have been adding before, brand expansion is too fast, the product line is too big to challenge."

Analysys International responsible for e-commerce analyst Chen Shou sent analysis in January 5th, where customers focus on their own brand products, and should find their own boutique products in the future. There is no need to expand as platform providers.