Analysis Of Positive Energy In Garment Industry

The thirtieth London Summer Olympic Games has cut gold medals, and China's gold medals and medal numbers are all second. Compared with the US delegation, the Chinese delegation is indeed slightly more coquettish.

At this Olympic Games

More than 60% of Olympic products, such as mascots, are made in China.

Before the opening of the Olympic Games, the majority leader of the United States Senate, Henry Reed and speaker of the house of Representatives John Bona, had once launched a heated debate on the fact that all the entries of the US Olympic delegation were "made in China".

According to us opinion, China has already taken the gold medal from the United States before the Olympic Games have started.

In contrast, the domestic clothing market has entered the second half of this year, and the Chinese garment enterprises that have taken the initiative to "lose weight" are not in the minority.

The main reason is the serious slump of the industry.

Since the beginning of the year, "stock door", "open door" and "big shop close" have become the key words of clothing enterprises.

People in the industry say that if all the Chinese garment enterprises are closed now, Chinese people need not worry about not having clothes to wear.

The inventory of all enterprises is now enough to last two years in the market.

Two positive and negative appearances make us think deeply: how can Chinese clothing enterprises release more positive energy in the second half of the year instead of negative energy? In fact, the predicament of Chinese clothing enterprises began to emerge in 2008.

The appearance and the present are very similar: the cost increases, the external demand reduces, and a large number of enterprises survive in the internal and external troubles.

But then the easing of monetary policy allowed the industry to grow in a spurt of growth with the support of capital.

In 2011, the industry began to appear.

During the continuous fermentation of the European debt crisis, low level expansion became a bitter drink that the whole industry had to drink.

Many garment enterprises have seen a negative growth in sales, while production is on the rise and sales are declining.

Faced with a wave of financial crisis, some clothing brands are seeking a smooth pition strategy, while others are trying to break through the difficult position.

In order to find a path suitable for the development of the garment industry, building an independent brand has become the highlight of the moment.

Chinese clothing industry should regard brand as belief.

The Chinese clothing industry must have faith support on the road to the brand. The goal of the future is to make the brand have the real core value, so that the price can not be directly dialogues with the cost.

Let's look at those export oriented ones who are practicing internal strength in expansion.

"Enterprises, they use their funds in the renovation of equipment and the development of new markets.

When the market in Europe and the United States continues to slump and domestic production costs continue to rise, the prepared enterprises are reborn in the crisis and the industrial upgrading is quietly completed.

Before globalization, the biggest problem faced by local enterprises is how to gain greater recognition in the local market. The praise of foreign brands almost stifled the positive energy of all Chinese garment enterprises.

How to find a road of independent development and sustainable development is a difficult problem faced by many garment entrepreneurs.

In order to find out the answer, many of the clothing entrepreneurs have taken part in EMBA's study, like Wu Zhi Ze, a well-known bird, Zhou Chengjian, Qian Jinbo of the dragonfly, and Zheng Yonggang of Shan Shan, who have known EMBA, which is one of the reasons why these enterprises are constantly developing and growing.