The Fourth China Textile And Garment Industry Summit Was Held In Nanjing.

Some people describe the situation facing the current textile and garment export enterprises: the former "wolf" after the "tiger", there is a "mountain" in the middle.

"Wolves" means that European and American textile enterprises still occupy the high end of the value chain. "Tiger" compares the rise of the textile industry in Southeast Asia, and the "mountain", which is breathless, is the rising cost of domestic production.

Under such circumstances, how should enterprises cope with the pformation and upgrading to the maximum extent?

Not long ago, hosted by the Ministry of Commerce, China

The fourth China Textile and garment industry summit held by the import and Export Chamber of Commerce was held in Nanjing.

The representatives of many textile and garment enterprises expressed their views on how to carry out pformation and upgrading in the new situation. They introduced the experience and practice of their respective enterprises in adjusting and pforming, from traditional manufacturing and processing to research and development and brand building, enhancing sustainable development ability, extending the industrial chain, improving the added value of products and high technology content.

Many constructive suggestions have been put forward for the future development of the industry.

Plan 1: "going global" to achieve internal and external win-win situation

If 10 years ago, the motivation of "going out" of China's textile and garment enterprises was the frequent restrictions imposed by European and American countries, after 10 years, the "going out" had more than two major thrust: reducing production costs and achieving win-win cooperation with Southeast Asian enterprises.

"At present, developed countries impose anti-dumping on us, and developing countries are also dissatisfied with us, because we still have more than half of the market share.

The implementation of "going out" can effectively resolve these two contradictions and also solve the bottleneck of the development of enterprises in China.

Zhou Mingjiang, vice president of the red bean group said.

In 2007, the red bean group established an overseas economic and trade cooperation Park in Sihanouk, Kampuchea, and realized the pformation from domestic enterprises to multinational enterprises.

Zhou Mingjiang said: "choose

Investment is mainly based on two factors. On the one hand, Kampuchea has lower labor costs and labor cost advantages. The monthly minimum wage of Kampuchea workers is US $67 (about 400 yuan), while the wage of domestic workers is 3000 yuan.

A factory in Kampuchea can save more than 2000 yuan per person per month. If it is a factory of more than 1000 people, the enterprise can save about 20000000 yuan per year. "

Zhou Mingjiang added that another reason for Kampuchea's choice is its preferential tariff treatment for exporting to Europe and the United States.

Kampuchea is a member of ASEAN. Its products can be sold to other countries by zero tariff, and they can also make use of the free trade agreement between Japan, Korea and India.

In January 1st this year, the EU launched a new GSP policy to relax regulations in Kampuchea, and no longer restrict the source of fabrics. Therefore, the products made in Kampuchea can enjoy the EU's tariff free policy regardless of the fabric of which country they are using.

At present, there are 21 enterprises in the Sihanouk Special Economic Zone in Kampuchea.

This kind of economic and trade cooperation park has changed the past single fight situation and reduced the risk of "going out".

Zhou Mingjiang said: "the" going out "of Chinese enterprises is the general trend. The way of utilizing China's resources and China's processing labor force is not long. We should make use of foreign resources to achieve the goal of global layout.

Option two: ODM stores its own brand energy.

When the severe situation of the external market becomes a common challenge, how to open up new market space and achieve leaping development is not only an urgent problem for individual enterprises, but also an export oriented textile and garment industry.

Yang Yongqing, President of Jiangsu Su Mei Textile Co., Ltd., proposed that export enterprises must upgrade to ODM. "As market competition intensifies, we must focus on what competitors can't do and cannot do.

Our first choice is to make high-end garment products, from fabric development to clothing design, from fast proofing to high-quality supplier selection, from professional project team formation to customer docking, to provide differentiated services for customers.

Li Zhixin, chairman of Guangzhou textile industry and trade enterprise group, believes that the development trend of textile and clothing products will change from simple, practical to functional and brand oriented in the future. In this process, brand innovation will become an inexhaustible driving force for the development of enterprises.

Yin Guoxin, chairman of CHENFENG group, said that export enterprises need to make efforts to improve the quality and quality of products in two directions.

The quality control of enterprises may not be a problem, but the design grade of products needs to be improved.

Tian Yue three Yue is a clothing export enterprise with its own brand. The company started from 100% of OEM and gradually changed to 90% ODM.

By constantly improving the design capabilities and enhancing product quality, the three days of sky clothing not only enhance the right to speak, but also save the energy of developing independent brands.

"Every year, we develop and produce more than 500 copies of style samples to our guests.

When visiting big customers, some customers will say that our products are getting more and more right and the hit rate is higher and higher.

The products we design can rank the top 10 in the domestic sales. "

Company chairman Ma Weimin said.

Option three: e-commerce mode or mainstream choice

Under the trend of continuous development of electronic and information technology, people's consumption patterns and business models are undergoing tremendous changes.

At present, the function of large department stores as the leisure places of urban residents is weakening.

In contrast, Internet consumption has gradually become a habit, which includes rich brand types, price advantages, diversified means of payment, and increasingly perfect logistics system.

Huang Jin, chief strategy officer of the show network, said that the trend of fashion consumption shifting from the ground to the online scale has become a trend. In 2011, the retail sales volume of high-end shopping malls decreased by 12.7% compared with the same period in the major large-scale retail enterprises in the same period. The same period, the nationwide clothing online shopping increased by 94.7% over the same period.

Zhou Mingjiang, vice president of the red bean group, pointed out that if the future enterprises do not do e-commerce, there will be no business to do.

At the summit, many companies said they had stepped in or planned to enter the electricity supplier market.

Some export enterprises have tasted the sweetness of the domestic market through the platform of e-commerce. "Three years ago, we also launched a physical store, but in actual operation, we encountered difficulties that we had never had before exporting," said Ma Weimin, the chairman of Tian Yue, the chairman of the company, Yue Yue, Yue Yue, chairman of the world's clothing industry. "We have already tasted the sweetness of the domestic market," he said. "4 years ago, we also launched a physical store.

Since last year, we have entered e-commerce. This marketing mode has opened up new market space for enterprises. We have decided to spend 3~5 years to promote our FOURMA brand to online consumers.

Not only is the domestic market, Huang Jin pointed out that Chinese brands can also be introduced into the US market through electricity providers. "China has the world's largest textile and apparel production capacity and the most cost-effective product. The United States has the strongest purchasing power in the world and the most developed e-commerce market. The combination of the two means infinite opportunities.

But in the process of entering the US electricity supplier market, China's textile and clothing brands also need to strengthen their international product design capabilities, commodity management and brand marketing capabilities, especially the network marketing tools, in-depth understanding of all kinds of electricity supplier channels in the United States, and recruit international operators.

Huang Jin said.