Interview With Vice President Of Fashion Media Group, Thin Horse

The vice president of group publishing has launched the three magazines of fashion health, men's wear and Robo report in fashion group.

His desire to work in fashion circles is to be a person who spreads knowledge.

"Chinese quality" is on the rise again.

Reporter: you once said that fashion has two strengths, creativity and future power.

In terms of Chinese fashion, what are the two forces in terms of luxury?

First of all, I like to use "FINE ART" instead of "luxury goods", which is more accurate in expression.

Because luxury has some social factors that will cover a lot.

Let's talk about fashion. The foundation of China's fine works is very good, because we already have a huge resource base. We can see the quality of life once we have seen bronze ware in history.

But later, due to the history of faults and no subsequent manufacturing and cultural habits, the quality of Chinese fine goods and the material status of the fine products have been faulting. It is very necessary for us to reintroduce the Chinese fine quality consciousness under the premise that Western products are pouring into Chinese society.

But in recent years, the quality of Chinese products is not very strong. The main reason is that the Western luxury business is popular in China, which has obscured our awareness of the possibility of producing high-quality goods. Many people have turned to work for the west, including the media that still overly puts China's own platform in the West.

Reporter: as a cultural center of the west, is China's fine product surging?

Thin horse: China's quality has not yet reached the point of "posture", it is not in a state of surging, it is only in the "re emergence", there are some consciousness needs support, this support is not only from the media, but also from the government.

Because the fine products should be implemented in the manufacturing industry, the manufacturing industry involves materials and needs some support from the government.

Reporter: there is no shortage of resources and technology. Is the reason that has not yet formed a trend is related to the division of labor in the international market?

Thin horse: Yes.

From the international division of labor, China has been in a less advantageous position. This is caused by the reality. China's labor force is relatively abundant, so the price is low, so it can be used to exchange the so-called "advantages" in the international exchange, only to be "included in the system". However, the profit is actually very thin, which is a problem in China's exports. This situation has not changed ten years ago.

Seeking consumers' physical products

Reporter: you have written a lot of books about fashion industry. Do you think more authoritative employees are required to build their own fashion discourse system by writing books?

Thin horse: there are many branches in the fashion industry, such as creativity and graphic design. When it comes to the garment industry, its proportion in China's fashion market industry is very unremarkable.

One of the reasons is that the bargaining power of Chinese clothing in the market is very poor. In the past, many products made in China were not creative, so our creativity has not been recognized so far, so we can not sell the price.

Chinese

The industry is not up yet. What I have to do is to let people know that the Chinese fashion industry has not yet been summed up by publishing books. I want to pick up the industry first and let the society have a sense of integrity and know where we are lacking.

Reporter: many fashion media have LIFESTYLE's high-end lifestyle section, in-depth coverage of the majority of people's eyes, "invisible crowd" to do "invisible things", why?

Thin horse: the responsibility of the media is to spread new consciousness, valuable and positive consciousness, so that readers can fully understand the current situation and the future trend of society, help them find relevant products in material consumption, and provide positive and ideal values in spirit.

For example, polo, its green environment, open space, people and horses get along with each other, the team get along well, some things that can not be learned in daily work, can be obtained from polo, so that people can acquire elegance and approach nature.

This does not mean that the reader will play polo immediately after reading, but first of all, he will have a reception for this new thing. This is the basic responsibility of the media. At the same time, other commodities may not have this responsibility, and the media is born with it.