M&S Launches Official Flagship Store In China

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< p > British leading retailer Marks & Spencer (M&S) announced that it has officially launched the official flagship store in Tmall, the largest retail website in China, as part of its internationalization and multi-channel strategy.

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< p > now, consumers in mainland China can only purchase more than 2000 high-quality and fashionable M&S products including Tmall a href= "//www.sjfzxm.com/news/index_f.asp" > women's wear > /a, underwear, men's wear and children's wear, with only a click of the mouse. "M&S"

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< p > > strong > M&S Tmall official flagship store is in full bloom. < /strong > /p >

< p > Shanghai is one of the important strategic markets for M&S internationalization. As M&S has opened stores in the region, online sales will help expand M&S's influence in the mainland market.

In the past two months, M&S has opened three stores in Wenzhou, Jiangyin and Changzhou. As of now, M&S has 14 stores in mainland China.

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"Since 2008, we have been expanding the brand awareness of M&S in mainland China through the stores in Shanghai and its surrounding areas," said Stephen Rayfield, managing director of P M&S China. "We learned a lot from local consumers.

Launching the official flagship store in China's leading "a href=" //www.sjfzxm.com/news/index_s.asp "shopping" /a website is the first step in our understanding of China's e-commerce market. It is also the best way to serve Chinese consumers at the same time expanding online marketing.

In the coming months, we will have more kinds of popular products on the M&S Tmall official flagship store, so that all Chinese consumers can enjoy M&S's quick and convenient shopping experience anytime and anywhere.

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< p > this initiative is part of the international and multi-channel strategy that M&S has always adhered to. In May 2012, M&S announced plans to launch e-commerce business in the 10 international markets by the end of the year.

Following the successful launch of online sales in France, Ireland, Germany, Spain, Austria and Belgium, the official line of M&S China Tmall official flagship store marked the smooth progress of the plan.

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At the same time, M&S also launched a new official website. This website enables Chinese consumers to understand the M&S brand more conveniently online. Through the regularly updated fashion information and the quarterly fashion trend brochure, we can learn the latest information about M&S a href= "//www.sjfzxm.com/news/ index_h.asp", fashion, /a and food products, etc. p.

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