Traditional Stores May Still Be Related To Shops In The Short Term.

< p > because of poor operating conditions, the Parkson East Fourth Ring store was declared closed in early July, which has attracted the attention of many professional organizations.

High latitude world recently released the second quarter of 2014, Beijing retail property market report shows that the first half of this year, Beijing market, including office buildings, retail property and residential, hotel, complex, including property sales total investment of $1 billion 370 million, down 44%.

< /p >

Li Jian, director of the capital market department of Beijing P A, said yesterday that in the Beijing market, where the new shopping mall is built, the traditional department store business is difficult to "turn over" as soon as possible, and there is still a possibility of closing the store in the short term. "Http://", "http://" www.sjfzxm.com/news/index_c.asp "

< /p >

< p > "Parkson" as a representative of traditional department stores, it is not accidental to close stores.

According to Li Jian's analysis, throughout the current commercial format, the gross profit of traditional department stores is very low, and the rent growth is relatively fast. The living environment of traditional department stores such as Parkson is very grim. The new commercial facilities in Beijing are basically based on the scale of comprehensive shopping centers.

< /p >

In the second quarter of the year P, the retail rental level of Beijing's several major "a href=" http:// "www.sjfzxm.com/news/index_c.asp" core business circle < /a > benchmark projects remained stable compared with the first quarter; Yansha Golden Street shopping plaza was opened in May, and in the middle ten days of 6, the future ocean business in the eastern part of CBD also reached a higher rate of entry.

< /p >

< p > not only in Beijing, but most of the domestic a href= "http:// www.sjfzxm.com/news/index_c.asp" > retail property < /a > this year, the supply area of the market is very large, but the actual turnover is rather difficult, because commercial retail is much more complex than office, residential and other property industries. It requires not only the professional institutions with "connecting" to hold large amounts of capital, but also professional business management capabilities to attract sufficient passenger flow.

< /p >

< p > related links: < /p >

< p > in Li Mutian's view, experiential shopping center is the common choice of many new commercial real estate.

But for experiential business, the analysis of regional consumers is the key factor for the success of experiential business.

It is observed that the configuration of several popular shopping centers in Beijing is based on in-depth analysis of the surrounding radiation crowd.

< /p >

"P", which is located at the ocean future Hui square of the Tsz Yun Si Bridge in East Fourth Ring Road, has only been opened for a month, but has successfully gathered the surrounding people.

According to Ma Jie, deputy general manager of Sinop future Plaza project, "ocean futures will provide business services for the surrounding business people and permanent residents."

< /p >

< p > Ma Jie said that the focus of future exchange is the new white-collar crowd. This is the clear purpose of the future development of the ocean future.

In terms of catering, the future of ocean will be introduced into high-end business places, special quality museums and petty bourgeoisie style leisure space.

In the future of the entertainment sector, we will join hands with Yao Lai Jackie Chan studios to create the only five star movie city on Chaoyang Road.

< /p >

< p > in accordance with the consumption habits of the surrounding people, the format of the industry is planned. Meanwhile, the future ocean exchange also caters to the characteristics of the target population.

For example, after the opening of the future ocean business, an official WeChat was established to accumulate fans through joining WeChat activities in the future and sending coffee free.

< /p >