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In The Next 5 Years, China Will Become The Main Battlefield Of Sportswear Market.

2016/6/7 14:00:00 30

ChinaSportswearSportswear MarketAntaXTEP

According to Reuters, the limit

Sportswear

And expensive sports clothes are popular, thanks in part to the Chinese government's promotion campaign before the 2022 Winter Olympics and the acquisition of the world iron man company by Wang Jianlin, a billionaire in China last year.

China has fully liberalized the second child after the implementation of the one-child policy of 36 years, which is also expected to promote.

Sportswear Market

The growth of the US listed andmar and Lulu lemons in Canada are also preparing to explore business opportunities.

"China has huge business opportunities for healthy and healthy lifestyles," said ColinGrant, chief executive officer of Hongkong based PureGroup.

PureGroup's business in Asia covers fitness, yoga, retail and nutrition.

"Luxury goods face challenges, but

Sportswear

It is the highlight of the industry.

Some people in China Wear

Athletic Wear

Attend the wedding. "

Dalian Wanda Group bought the world's Ironman company last year for $650 million. The deal is intended to tap the opportunities brought by China's growing fitness and fitness trend.

According to the China Athletic Association, China held 134 marathons and road running competitions last year, an increase of 160% over the same period in 2014.

The Chinese government says that as part of the campaign to promote national sports and healthier lifestyles, more than 900 thousand sports venues and fitness centers will be built by 2025.

For the two western brands that have been active in China, Andrew and Lulu lemon, China has provided opportunities to grow outside the mature markets of the United States and Europe.

Andemar, the second largest sporting goods manufacturer in the United States, predicts that its sales in China will increase by 25% every year by 2018, and its headquarters in Vancouver.

Yoga Costume

Giant Lulu lemon said its first Hongkong store is expected to record sales of $8 million this year.

But they are facing fierce competition from many sports brands in China, for example.

Anta

,

XTEP

and

360 degree

These Chinese companies surged last year in the range of 34-56%.

This and tradition

Luxury goods

Prada's luxury group Prada fell 45% in Hong Kong Stock Exchange last year, as China's anti-corruption and economic growth dropped to its lowest level in 25 years, forcing the Chinese affluent to change their spending habits.

Some of the previous spending on French wines and Italy leather products seemed to flow to high-end heart rate monitors and running shoes.

According to Euromonitor, a market research firm, to China in 2020

Sportswear Market

Will exceed

Luxury market

The market will grow to two yuan per year to 280 billion 800 million yuan.

Luxury goods

The market has only one digit growth per year to 192 billion 400 million yuan.

Euromonitor said that by comparison, the size of the sportswear market in Europe will reach US $64 billion by 2020.

China's sportswear market is just beginning to show its strength.

According to OrientalPatronResearch, the contribution of sports industry to China's overall GDP is 0.67%, while that of the European Union and the United States is 2.2% and 3.5% respectively.


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