Seven Wolves 2017 Revenue Growth Double Profit Growth Diversified Operation Rooted In Textile And Garment Industry

 In 2017, the seven wolf sent 1 yuan of cash to every shareholder in every 10 shares, and distributed cash dividends of 75 million 567 thousand yuan.

In June 6th, Fujian seven wolves industrial Limited by Share Ltd (short: wolf wolf, stock code: 002029) issued the 2017 annual rights and interests allocation announcement, seven wolves based on the total share capital of 755670000 shares, sent 1 yuan to every shareholder in every 10 shares, and distributed cash dividends 75 million 567 thousand yuan.

According to the annual report 2017, the total revenue of the seven wolves in 2017 was 3 billion 84 million 894 thousand and 300 yuan, and the operating profit was 394 million 165 thousand and 300 yuan. The net profit attributable to the parent company was 316 million 579 thousand and 200 yuan, up 16.87%, 30.52%, 18.48%, compared with the previous year.

According to statistics, net profit of seven wolves has declined since 2013. Net profit in the 2013-2016 years was 379 million yuan, 289 million yuan, 273 million yuan and 105 million yuan, respectively, down 32.44%, 23.84%, 5.43%, 5.63% respectively. In 2017, the growth of performance has finally been welcomed, mainly due to the following three aspects: offline, e-commerce and needle spinning. At the same time, it has changed the business mode, expanded the drainage capacity of the online platform, improved the conversion rate, optimized the supplier cooperation mode, realized the business income of about 1 billion 300 million yuan (including online sales revenue of needle spinning business) in the electricity supplier revenue section, increased by more than 30% compared with the same period last year, and continuously promoted product spanformation, such as product optimization, supply chain upgrading, channel layout, and organizational performance construction, and promoted the offline sales to gradually pick up.

According to industry analysis, the seven wolves due to the low gross margin of needle spinning and electricity supplier rapid development, and accounted for the promotion of lower gross gross profit margin, from 47.01% in 2013 to 40.66% in 2017, and then to the first quarter of 2018, the single quarter gross profit margin is now rising, mainly for gross profit margin close to 50% high men's business growth significantly rebounded, accounting for the increase in the overall gross margin contribution increased, thus further pulled up seven wolves business index.

The main force of "80 after" and "after 90" consumption are struggling to rise, and China's consumption market Ushered in the spanformation and upgrading, the brand continued to tap the younger generation of consumer market, adjust the brand development direction to seize the clothing market. As the classic fashion "character men's clothing", the seven wolves break the leisure and business boundaries, diversify into the diversification of categories, high-end brand differentiation, image younger, and seek upgrading through the acquisition, investment, adjustment of products, and so on.

In 2017, the seven wolves, through diversified operation mode, acquired the international fashion brand KarlLagerfeld, invested in the modern dissemination of digital business and the world-renowned diversified luxury fashion shopping platform Farfetch, covering all fields of the fashion industry, laying a solid foundation for creating a 100 billion market value fashion industry investment service group.

In addition, the seven wolves cooperate with the top fashion media such as "GQ Zhi", "ELLEMAN Rui Shi", "Esquire fashion gentleman" and "weekend pictorial". They want to change the extensive growth mode of channel expansion and upgrade the progress and layout of brand spanformation and upgrading. The seven wolves also innovated traditional culture and brought Chinese cultural elements onto the international stage. In 2015, the "wolf element" collided with the modern fashion of the seven wolves in Milan fashion week T stage, let the whole world witness the charm of Chinese traditional culture. In the following years, the seven wolves are the essence of totem culture elements in the spirit of interpretation, and then enhance the process of brand internationalization.

As a Chinese Menswear industry One of the leading brands of the seven wolves is not limited to the current development, expand many fields. fashion The industrial layout is quickening up with internationalization. Through multi brand operation and industrial investment, it involves many fields such as fashion, finance, real estate, investment and so on. It also speeds up the pace of "industry + investment", enhances the main brand product strength, brand power and channel power, and makes a powerful push to create 100 billion market value fashion group.

Zhou Shaoxiong, chairman of the seven wolves, once said: "the textile and garment industry is still promising. In the new era, we should use our specialties to take root in the textile and garment industry, which belongs to the sunrise industry forever."