Watsons Marriages Out Of "Watsons+ Netease Strict Selection" Life Aesthetics Museum
In January 19, 2019, Watsons's brand new brand "Watsons+" was first selected for the first marriage with NetEase. It launched the "Watsons+ NetEase strict selection" life aesthetics Museum jointly named by the two brands. It was officially opened in Pazhou Pauli Plaza, Guangzhou.
Watsons's new retail exploration: new design style, new category expansion...
It is reported that the shop sells a series of hot products from Watsons and NetEase strictly selected, from category health care, fashion make-up to daily life, bedding, home textiles, etc.
On the product display, it broke through the pure shelf display mode of Watsons, and used the scene display of NetEase's strict selection to create a store experience area.
Design, using a large number of fresh elements to build cross-border.
The whole store adopts the combination of cool black and pure white, presenting the fashionable style of minimalism with a refreshing visual design.
On the head of the waking shop, it is different from the familiar Watsons green keynote. It adopts a simple black background with vivid green and cool white to form the double LOGO design of "Watsons+" and "NetEase strict selection".
Cosmetics retail joint boutique electricity supplier, retail advantage two-way empowerment
In recent years, offline retail brands and online providers have taken the advantages of both sides as the precondition, exploring the way of retail innovation is becoming more and more common.
Offline retailers often have a nationwide network of stores, mature offline operation experience, and can provide consumers with a wealth of service experience, while the online business brand has advanced Internet thinking and leading Internet technology, both of which work together to form effective complementarity.
The Watsons joined hands with NetEase, and started with the life aesthetics Museum. It complementation of two key categories, namely, health care, home and daily use, provides more diversified product choices and one-stop shopping choices to store customers.
It is reported that there will be more cooperation between the two sides in the future.
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