Innovative Shoe Shoe Brand Allbirds Announces Formal Entry Into China Market

According to the world clothing shoes and hats net, innovation from the US (San Francisco)

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Announcing formal entry into China

And will open the first Chinese store in Shanghai in April 2019, after the San Francisco, New York and London.

At that time, Allbirds will also open Tmall flagship store and brand official website synchronously, share the brand's natural inspiration with more Chinese consumers, and the whole line of environmentally friendly and comfortable innovative shoes.

Tim Brown, co-founder and CEO of Allbirds and former New Zealand national football team, observed that most of the traditional casual shoes were made of synthetic materials, and their designs were often more flashy.

After many years of research and exploration, Tim joined hands with engineers and renewable energy expert Joey Zwillinger Allbirds (Allbirds co founder and CEO), with comfort and sustainable development as the design principles. In 2016, it launched the first shoe pair with new industry, which is made of New Zealand Merino wool material, Wool Runner.

As a rising star in the shoemaking industry, Allbirds takes innovation as the driving force, minimizes the interference of shoe design, and continues to explore the inspiration of raw materials in nature, so as to create environmentally friendly casual shoes suitable for everyday comfortable wear.

Two years after the launch of the Wool series (Merino wool material), Allbirds released Tree series of raw materials from South Africa Eucalyptus fiber.

Eucalyptus fiber material, which is picked and produced through environmental protection and sustainable development, not only has the characteristics of wet and quick drying, but also greatly reduces the loss of natural environment in the production process (water consumption is only 5% of traditional materials, while land resource consumption accounts for only 3%). At the same time, the silky texture design of the mesh structure also makes the series have better breathability and comfortable wearing feeling.

Since then, Allbirds has launched SweetFoam synthetic shoe soles - the organic materials extracted from cane sugar in Brazil as raw materials, with low carbon and renewable characteristics - to replace traditional shoe soles derived from petroleum.

At present, Allbirds's core series include soft and comfortable Wool series, including men's fashion casual shoes Runner and flat bottom casual shoes Lounger.

Lightweight and breathable Tree series, including men and women fashion casual shoes Runner, flat bottom casual shoes Lounger, high casual shoes Topper, and low boat shoes Skipper.

Product matching includes classic black, white, gray and interesting color matching.

As the official certification enterprise of B-Corp (Benefit Corporation), Allbirds is adhering to the concept of "Making better things in a better way". It not only aims to achieve innovative, comfortable and simple product design through natural and environmental protection raw materials, but also regards environmental protection as its responsibility and implements sustainable development.

Because of its sense of responsibility for nature and environmental protection, Allbirds has gained support from partners with similar vision both inside and outside the industry.

In 2018, Oscar laureate Leonardo Dicaprio (Leonardo DiCaprio) joined Allbirds as an investor.

Leonardo, who is also committed to environmental protection, said: "Allbirds is in the leading position in material innovation, persistently practicing the concept of sustainability and leading the new development of the footwear industry.

Therefore, I am honored to join Allbirds as an investor. "

"Since its establishment in 2016, we will see the opening of the Chinese market as one of the goals of development.

Allbirds is committed to providing more comfortable and environmentally friendly footwear for global consumers. Entering China means that we have taken a very important step towards this goal.

All-birds co founder and CEO Tim said.

"We can feel the great enthusiasm of Chinese consumers and the recognition that Allbirds is committed to selecting high-quality, natural environmental friendly materials as raw materials."

Allbirds co founder and CEO Joey said, "in the ever-changing global retail market, China has always been in the lead, which coincides with our brand's innovative spirit.

"

With the same sense of responsibility, Allbirds will open a new journey in China in April.

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